Comments on: Creating a Social Media Strategy

By: Leanne Berry

Leanne Berry — Mon, 30 Aug 2010 13:33:39 +0000

Hi Raz
On point 3 a great tool to get started with your existing contacts in Outlook is something like Xobni – it lets you see what platforms your contacts are connected to and allows you to connect with them – this can give you a “safe” place from which to start your online journey
Leanne

By: Raz Chorev

Raz Chorev — Fri, 30 Jul 2010 06:06:54 +0000

Suzanne, listening is an important part of the strategy, however it is not just in the research – it will start there, but will continue through development of the relationships, and through Strengthening the relationships phase.
Offline, or online – we have two ears and one mouth, and we should be using them in that ratio.
When we analyse, and adapt, we’ll base our actions on the community’s feedback. That’s where we’ll show and prove we’re listening, not just hearing.
Thanks for your participating, and helping me clarify
Raz

By: Suzanne Vara

Suzanne Vara — Thu, 29 Jul 2010 21:18:08 +0000

Raz

I would add listening as a big part of the strategy. It seems that you may be putting listening into research above. Listening is ongoing and helps with the strategies and tactics portion when you look how to obtain objectives and ultimately the overall goals.

By: Raz Chorev

Raz Chorev — Thu, 29 Jul 2010 06:57:59 +0000

Great input, Glenn, thanks for sharing!

By: Glenn Hansen

Glenn Hansen — Wed, 28 Jul 2010 23:58:55 +0000

Raz, great points and a well-presented piece. I particularly like points #4 and #5, and I always like to emphasize with this that Social Media is about Communication, not about tools and technology.

So when you discuss “Join the Conversation” and “Strengthen Relationships” I think of clear, concise communication as the tactic to deliver on the strategy.

I encourage business professionals to focus on that, not on the technology, no matter the social media tools used.

Thanks, Glenn