Category Archives: Social media

Social Media metrics – it ain’t what you think

Brand awareness is the new measuring stick of a successful marketing campaign, and that only the first set of eyeballs are the ones you pay for – everything after that is word of mouth. The idea that Social media ROI and … Continue reading

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Protecting your online reputation

I don’t know if this is co-incidental, but about a week ago one of my clients told me that his son, in the last stage of completing his degree, has a couple of days off (studies) per week, and asked … Continue reading

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Who’s managing your reputation?

Time and time again I see people show interest in Social Media, but can’t find the time to invest in it. Let me state it loud and clear – more than half of the word Network is WORK! It takes … Continue reading

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Posted in Personal Branding, Social media, building relationships, networking | Tagged , , | 23 Comments