Raz Chorev | Socially Acceptable..
B2B, LinkedIn, sales success

I wanted to share the real meaning of using LinkedIn – for me, anyway…

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I read this comment on a blog today which for me summarize the beauty and effectiveness of LinkedIn

Just this morning I connected with an old peer of mine through LinkedIn. He asked me to look at his contacts and determine who I thought would be a good prospect for my company to do business with. His openness shocked me, but I took him up on this and carefully browsed his contacts for a list of about 6-7 individuals that I thought might benefit by a relationship with my company. Within a few hours he had sent an e-mail to these individuals introducing my company.

If he asks, I will return the favour. In the 2 years I’ve been on the site, this is the first time that someone really showed me the value of LinkedIn as a business tool. I think that more of this should happen, but I don’t think it is. I think some folks believe that they’re in a contest to have the most contacts. LinkedIn is no Facebook.”

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