Last night, quite late (11pm, Australia time), I stumbled upon a tweet from @aussieBum (Australian swimwear and underwear company)
we want to know what you think/want from/like/dislike about aB on the twitterverse? so spill.
I was one of the ones to reply:
@ Don’t appreciate your 3:1 follower / following ratio – not #web2.0
Within minutes, @aussieBum replied to me, with a follow, and question – “any better =)?”
Of course it is better!
First, someone representing the company (as far as I’m concerned – it is the company) is interested in their audience. That’s good. They even say it 😉
@rrjma ouch! We do try to respond to lots of people, so you should bother. we read each and every one! =)
It would have been impressive enough, to have this kind of response during work hours (a bit before, and a bit later…). It is absolutely Fan-bloody-tastic to have a dedicated team 24/7! Digging a bit further, I found the “tweeter” is someone from the UK, who’s doing the after-hours shift. What a great initiative.
So simple; So efficient! and probably very cheap (cheaper than local team being paid for overtime 😉 )
Do you monitor the twitterverse? how?