Tag Archives: Business

Never p*ss off a musician!

Posted on May 25, 2010 by Raz Chorev

When creative people are your customers, it pays to take extra care, and not piss them off. Creative people can, and will, use their creativity to their advantage. Dave Carroll flew with United Airlines, which happened to break his guitar. … Continue reading →

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Posted in Customer Loyalty, Viral marketing | Tagged , , , , | Leave a comment

Is VERY GOOD – good enough?

Posted on July 9, 2009 by Raz Chorev

When you buy (or receive) a 50c pen – do you expect it to work? Sure you do. This is the basic expectation of any product you buy, receive, or come across, regardless of its’ cost – you expect it … Continue reading →

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Integrity – is it good for business?

Posted on June 25, 2009 by Raz Chorev

Sydney Morning Herald had an interesting column today: ASIC must go after executives at B&B, written very nicely by IAN VERRENDER. Ian writes: Whatever happened to market integrity, to the rule of corporate law? There’s precious little evidence of it … Continue reading →

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Posted in good people | Tagged , , , , , , | 2 Comments