Tag Archives: credibility

Never p*ss off a musician!

Posted on May 25, 2010 by Raz Chorev

When creative people are your customers, it pays to take extra care, and not piss them off. Creative people can, and will, use their creativity to their advantage. Dave Carroll flew with United Airlines, which happened to break his guitar. … Continue reading →

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Posted in Customer Loyalty, Viral marketing | Tagged , , , , | Leave a comment

Being transparent – is it good for business?

Posted on June 2, 2009 by Raz Chorev

See, I’m a simple guy. Not too sophisticated, can’t read between the lines, only get what is being said (hence some difficulties understanding my wife sometimes;)). I do get annoyed, though, when I realize I’m taken for a ride. When … Continue reading →

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Posted in B2C, generating business., good people | Tagged , , , , | 2 Comments