Tag Archives: Online Communities

Never p*ss off a musician!

When creative people are your customers, it pays to take extra care, and not piss them off. Creative people can, and will, use their creativity to their advantage. Dave Carroll flew with United Airlines, which happened to break his guitar. … Continue reading

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Posted in Customer Loyalty, Viral marketing | Tagged , , , , | Leave a comment

What the hell is a Tweetup??

I’ve been “on” Twitter for a couple of years now. I’ve learned a lot, I “met” new people and had some online chats, I advertised my blog posts, events I organized and/or participated in, all from the comfort of my … Continue reading

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Posted in Social media, Twitter, networking, online presence | Tagged , , , | 1 Comment

Free Speech Vs. Personal Branding

This morning I read this article in Digital Media, which really intrigued me. The story was about an experienced columnist, Catherine Deveny,  tweeting from a live event. Despite writing great articles for her publication (The Age) for a number of … Continue reading

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Posted in Personal Branding, Social media, online presence | Tagged , , , , | 7 Comments