Tag Archives: Social media

Social Media metrics – it ain’t what you think

Posted on August 12, 2010 by Raz Chorev

Brand awareness is the new measuring stick of a successful marketing campaign, and that only the first set of eyeballs are the ones you pay for – everything after that is word of mouth. The idea that Social media ROI and … Continue reading →

  • Share/Bookmark
Posted in Social media | Tagged , , , , | Leave a comment

Protecting your online reputation

Posted on August 7, 2010 by Raz Chorev

I don’t know if this is co-incidental, but about a week ago one of my clients told me that his son, in the last stage of completing his degree, has a couple of days off (studies) per week, and asked … Continue reading →

  • Share/Bookmark
Posted in Personal Branding, Social media, online presence | Tagged , , , , , , , , , , , | Leave a comment

Creating a Social Media Strategy

Posted on July 28, 2010 by Raz Chorev

Last night I attended a social media panel, With Jack Matthews, CEO, Fairfax Digital; Cliff Rosenberg, MD, LinkedIn Australia; and David Whittle, CEO, Mark, organized by the Australian – Israel Chamber of Commerce, and hosted by PriceWaterhouseCoopers. During the panel discussion, … Continue reading →

  • Share/Bookmark
Posted in Social media | Tagged , , , , , | 7 Comments