It’s been many years on my agenda, to find a solution to a question I had: How do I find out if someone has decided to move on, and disconnect from my network? Fortunately, it doesn’t happen often, but on occasion I’ve noticed that my total number […]
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It’s a widely known fact by now that Vodafone Australia isn’t having the best year from a brand perception point of view. They’ve been dragged into every mishap & challenge, and widely exposed for their flaws on every media channel, including Social Media. Although Vodafail website has […]
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We all know the power of Third Party Recommendations, Testimonials and endorsements. I’m a big advocate of getting public acknowledgment of our greatness, by asking for and getting recommendations and testimonials from customers, to display on your office wall, your website (your online wall), and of course […]
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Social Media monitoring is a booming business nowadays. There are so many platforms and pieces of software available to small businesses as well as government and large corporate. Prices range from $5 per user per month, up to $2000!! Many confuse Engagement platforms with Monitoring platforms, and […]
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2 months ago (today) Facebook was listed on the stock exchange, in one of the most anticipated yet disastrous IPO in recent years. When Mark Zuckerberg created thefacebook at his dormitory room at Harvard University, 8 years ago, he wasn’t building a company. He was building a tool, allowing […]
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One of the most successful approaches to becoming a social business is the creation of an internal team, led by a Senior Executive (preferably CxO), who can guide and help the corporate adoption of Social Media within the organization. It is absolutely crucial to understand the position […]
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LinkedIn (or was it twitter??) have decided to spare us the (mostly) irrelevant pieces of content brought to us from our tweeting connections. I’ve always looked at twitter as a place to share valuable links, start conversations, acknowledge nice “social behaviour” etc. The sheer volume of tweets […]
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Not very often I come across an advertising campaign which has most of the ingredients I’m looking for in a good campaign. Most campaigns we see on daily basis are self-indulging, either for the company, or for the ad agency. Either screaming: “Look at us, we make great widgets!” […]
Read more![[Podcast] Using LinkedIn for networking](https://www.razchorev.com/newme/wp-content/themes/purevision/scripts/timthumb.php?src=https://www.razchorev.com/newme/wp-content/uploads/2012/02/linkedIn-Podcast.jpg&w=570&h=172&zc=1&q=90)
Last year I’ve been approached by Steven Lewis to record a short podcast for his up-and-coming website, helping authors become publishers. Sitting in a Mosman cafe one morning, Steven prepared a short interview. Today it was published on his site, available to listen to or download for […]
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As a social media guy, advertising was never an interest of mine. However, when I see something as disturbing as this, I can’t help but wonder – what happened to our “creative” talent? Who’s responsible for this crap?? Watch thess two one after the other. I’m not […]
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