Social media, is about engagement. It is a PR / Advertising professional’s worst nightmare – no longer just broadcasting a message – now it is a two way street. Messages are not only broadcasted, they are now commented upon. Moreover, the audience is now creating their OWN […]
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Most of my clients have made this statement , or something similar, at the beginning of our conversation We have a small staff and a very finite budget. Which would serve us better — Facebook or Twitter? I’m guessing that’s one of the most common questions on […]
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Brand awareness is the new measuring stick of a successful marketing campaign, and that only the first set of eyeballs are the ones you pay for – everything after that is word of mouth. The idea that Social media ROI and metrics are difficult to measure isn’t quite […]
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I don’t know if this is co-incidental, but about a week ago one of my clients told me that his son, in the last stage of completing his degree, has a couple of days off (studies) per week, and asked if I can help him find a […]
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Last night I attended a social media panel, With Jack Matthews, CEO, Fairfax Digital; Cliff Rosenberg, MD, LinkedIn Australia; and David Whittle, CEO, Mark, organized by the Australian – Israel Chamber of Commerce, and hosted by PriceWaterhouseCoopers. During the panel discussion, Mr. Matthews said – If you don’t […]
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LinkedIn has a fantastic way to showcase your expertise, in whatever field you’re good at. If you haven’t seen it yet, check out the Answers section – Go to your toolbar, on Linkedin home page, hover over MORE and scroll down to Answers. Choose a topic of […]
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A few weeks ago I’ve published my book – 8 Steps to LinkedIn Success, and the response was overwhelming! I took my LinkedIn knowledge and experience for granted, and didn’t realize how much this book was really needed… Since the book was published, I’ve was interviewed by […]
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Linkedin has announced some interesting changes to the Groups layout, and functionality. It is nicely summed up in this video. Bear in mind, Linkedin rolls out these changes over time, so you may not be able to see these changes right away. How are you participating in […]
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I’ve been an advocate of Linkedin, and an avid user for over 3 years, when Linkedin had about 20 million users (now over 65M), and only about 200k Australians registered (now about 1.5M). I found tremendous value in Linkedin – reconnected with old friends and colleagues, and […]
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