When creative people are your customers, it pays to take extra care, and not piss them off. Creative people can, and will, use their creativity to their advantage. Dave Carroll flew with United Airlines, which happened to break his guitar. It happened. It shouldn’t, but when humans […]
Read moreNever p*ss off a musician!
Posted in Customer Loyalty, Viral marketing | Comments Off on Never p*ss off a musician!
What the hell is a Tweetup??
Posted in networking, online presence, Social media, Twitter | 1 Comment
I’ve been “on” Twitter for a couple of years now. I’ve learned a lot, I “met” new people and had some online chats, I advertised my blog posts, events I organized and/or participated in, all from the comfort of my laptop and BlackBerry. Less than a year […]
Read moreFree Speech Vs. Personal Branding
Posted in online presence, Personal Branding, Social media | 7 Comments
This morning I read this article in Digital Media, which really intrigued me. The story was about an experienced columnist, Catherine Deveny, tweeting from a live event. Despite writing great articles for her publication (The Age) for a number of years, the publication has decided to terminate […]
Read moreLinkedin Tip #7 – “Follow” companies of interest
*** Since the day Linkedin launched Company Profiles, one of the most commonly requested features from their members has been to keep track of key developments at companies they like. Starting today, you can be in the loop on new developments, potential business opportunities or even job […]
Read moreLinkedin Tip #6 – Status Updates
Linkedin has gone a step further, and improved the Status Update feature they had for the last 2 years (Feb 08). Status update is used to inform your network about exciting things that happen in your professional life, sort of “news update” – new achievements, accomplishments, etc. […]
Read morePosted in LinkedIn, sales skills, Social media | 2 Comments
Just like an offline network, Linkedin allows people to make an introduction between two strangers in their connections database (translation for baby-boomers: Rolodex). And just like an offline network, there is a commonly acceptable behaviour, when being introduced, and making the introduction. For salespeople and business development […]
Read moreLinkedin tip #4 – Etiquette
Posted in LinkedIn, networking, Personal Branding | 7 Comments
As Linkedin becoming more and more popular, and many more people joining every day (latest stat – 1,000,000 new subscribers every 12 days!), it is time to talk about what is acceptable, and what isn’t, when using this networking tool. DON’T…. …use the standard linkedin invitation to […]
Read morePosted in Social media | 1 Comment
In this post Mark Hayward shares some great tips on social media for small business. Do you own a small business? How long have you been using social media as a marketing tool and what have you learned? In a little over a months time I will […]
Read moreCBA guide to building your business online
Posted in generating business., online presence | Comments Off on CBA guide to building your business online
Peter Switzer outlines the need and purpose of online tools to enhance your business. Although basic information, still very important.
Read moreLinkedin Tip #3 – How to use Tags
Posted in LinkedIn, Social media | 2 Comments
I thought I would give you all a heads up on the new connections function that now allows you to sort your connections by tags in up to 200 different ways! To assign these “tags” first go to edit profile and click on your connections. You must […]
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