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How to kill Customer Experience

I had a dream! Like Martin Luther, I also had one. My dream wasn’t as big as Martin’s, it only involved me. And Harley Davidson, Softail Custom. Ever since I remember (it is well over 20 years), I wanted to ride a Harley. Wanted to own one. […]

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Twitter Monitoring – is it good for business?

Last night, quite late (11pm, Australia time), I stumbled upon a tweet from @aussieBum (Australian swimwear and underwear company) we want to know what you think/want from/like/dislike about aB on the twitterverse? so spill. I was one of the ones to reply: @aussieBum Don’t appreciate your 3:1 […]

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You can’t be everything to everybody

A few weeks ago I talked about Apples’ marketing strategy. Apple have been marketing their products, having these in mind: 1. They don’t sell products. If you understand that people buy what other people have, you’re on the same wave length.. 2. They are never ‘first to […]

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Talking to influencers -how to get the ball rolling?

Interestingly enough, after my last post about the Apple Marketing strategy, I had experienced a great viral marketing campaign myself. Seth Godin frequently talks about talking to influencers,  people who are in position to influence other people to buy or try a new product or service. I […]

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Apple’s marketing secrets exposed!

Image via Wikipedia I’m reading now a small and easily portable book called World Wide Rave – David Meerman Scott. In his book, Meerman Scott talks about the power of internet as a tool to spread ideas quickly and effectively. One of the tools emphasized in the […]

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Cheap, Fast, and great quality – Can’t be done??

I used to think so. I also remember the signs at my mechanic, asking me to choose two – can’t have all three. Today, I was so blown away by my experience, I had to share it! (remember viral marketing from my last post?). Briefly – my […]

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How to create an effective WOM campaign?

Word of Mouth is known to be the most effective form of advertising. In the last few years a new term was coined  – Viral Marketing. Viral marketing is largely known as an online strategy, when companies produce an email, or a video, and encourage people will […]

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Web 2.0 effective activities for your business

Linda Bustos from Get Elastic had compiled a great list of activities to help boost business, and spend your marketing effort in effective ways. Read the full article here – this is just a summary: Wikipedia defines WEB 2.0 as “a second generation of services available on […]

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11 Highly Useful Presentation Tools for Sales and Marketing

My friend TJ McCue, collected some of the most useful tools to help sales and marketing professionals make the most of sales presentations. I’ve got nothing to add, so here it is: Computer slide presentations are one of the ways we sell in person. We create the […]

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The power of viral marketing through the internet

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