Today I read yet another article by an SEO expert, about the importance of brand and networking (this is the actual title!). Let’s get something straight: PR don’t create brands. PR promote brands. Some Personal Brand examples: Richard Branson – after over 40 years of diligent and […]
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11
Jul
2009
Blowing your own horn – it is good for business?
09
Jul
2009
Is VERY GOOD – good enough?
When you buy (or receive) a 50c pen – do you expect it to work? Sure you do. This is the basic expectation of any product you buy, receive, or come across, regardless of its’ cost – you expect it to work. Making a widget that works […]
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25
Jun
2009
Integrity – is it good for business?
Sydney Morning Herald had an interesting column today: ASIC must go after executives at B&B, written very nicely by IAN VERRENDER. Ian writes: Whatever happened to market integrity, to the rule of corporate law? There’s precious little evidence of it in Australia, where the wheels of justice […]
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24
Jun
2009
Introduction To Personal Marketing
Introduction To Personal Marketing View more presentations from Raz Chorev.
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12
Jun
2009
Thought Leader???
A couple of weeks ago I attended TEDx Sydney. I wasn’t impressed, as were other attendees. I found out that the organizer of this event, was Matt Church, the founder of Thought Leaders. I have heard a lot about Matt, and his great work, so I had […]
Read moreImage via Wikipedia I stumbled-upon an interesting article from the institute of Chartered Accountants, describing their Brand Campaign, showcasing their efforts to grab the attention of Uni students, and alluring them into the world of opportunities which will open for them by becoming a CA. The interesting […]
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30
May
2009
Marketing Vs integrity
Now that is an interesting topic, isn’t it? Let me give you a definition of marketing – getting the product/service out to market. Sounds simple, doesn’t it? What about bad products/services? The service providers, or product designers and manufacturers need to take their bad p/s (too close […]
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29
May
2009
TEDxSYDNEY – x for independent?
I’d start with a question Seth Godin (Author of Purple Cow, Permission Marketing, and more recently – Tribes) ask the audience at TED USA – Who are you upsetting? This thought provoking question is asked in reference to new ideas designed to change the world, and if […]
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