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Archive for the ‘B2B’ Category

You can’t be everything to everybody

A few weeks ago I talked about Apples’ marketing strategy. Apple have been marketing their products, having these in mind: 1. They don’t sell products. If you understand that people buy what other people have, you’re on the same wave length.. 2. They are never ‘first to […]

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How to create an effective WOM campaign?

Word of Mouth is known to be the most effective form of advertising. In the last few years a new term was coined  – Viral Marketing. Viral marketing is largely known as an online strategy, when companies produce an email, or a video, and encourage people will […]

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Are you “lucky” in business?

Image via Wikipedia Apparently so. A bit off -topic for me, but this is important, none the less. This morning I met with a small business owner (don’t want to expose him), who is in a high tech business, providing services based on new technology, being in […]

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I wanted to share the real meaning of using LinkedIn – for me, anyway…

Image via CrunchBase I read this comment on a blog today which for me summarize the beauty and effectiveness of LinkedIn Just this morning I connected with an old peer of mine through LinkedIn. He asked me to look at his contacts and determine who I thought […]

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The Platinum Rule

The Platinum Rule We are all different individuals, aren’t we? As such, we must demand individual treatment. We have our own way of processing, thinking, and behaving. We respond differently to different situations, Raz Chorev explains why….by Raz Chorev We have all heard of the Golden Rule […]

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GIVE ‘EM A SHOW THEY WON’T FORGET!

Remember, there is a lot of competition out there. Your presentations need everything you can put into them to make them exciting to hear, to watch, to experience! When you do what it is you do so well that people who see you do it will want […]

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