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Archive for the ‘B2C’ Category

Chartered Accountants Institute is reaching out for Gen Y

Image via Wikipedia I stumbled-upon an interesting article from the institute of Chartered Accountants, describing their Brand Campaign, showcasing their efforts to grab the attention of Uni students, and alluring them into the world of opportunities which will open for them by becoming a CA. The interesting […]

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Being transparent – is it good for business?

See, I’m a simple guy. Not too sophisticated, can’t read between the lines, only get what is being said (hence some difficulties understanding my wife sometimes;)). I do get annoyed, though, when I realize I’m taken for a ride. When someone is not being truthful, or transparent […]

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The Platinum Rule

The Platinum Rule We are all different individuals, aren’t we? As such, we must demand individual treatment. We have our own way of processing, thinking, and behaving. We respond differently to different situations, Raz Chorev explains why….by Raz Chorev We have all heard of the Golden Rule […]

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