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Archive for the ‘online presence’ Category

Guaranteed to fail – Social Media & Corporates

Guaranteed to fail – Social Media & Corporates

Over the past few years, I had the pleasure of working with many small & medium size businesses, and introducing them to Social Media. Over the past year, I’ve been exposed to the “big end of town”- LARGE organizations, Banks, Insurance giants,and other conglomerates. The difference between them? […]

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How to use Social Media to find a job?

How to use Social Media to find a job?

On two unrelated instances this week, I had requests from reporters to provide guidance for people looking for a job, and how they should go about using social media, to at least get an interview. On the other hand, also this week, I’ve trained a local recruitment […]

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What do we need social media for?

What do we need social media for?

Generally speaking, I found many people will resist new things or change because: 1. They don’t understand them, or 2. They are ill-informed (“my girlfriend’s brother heard it is…”), or 3. They’ve thoroughly researched the subject, and realized it isn’t beneficial for their particular situation. Since I […]

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7 steps to effective website planning

7 steps to effective website planning

Quite often I hear people say to me “yeah, my website is good – LOOK AT IT!” . Yep, it may look great, but does it do the job it is designed to do? BTW – what do you need a website for? Does it have a […]

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What are Location based apps for?

What are Location based apps for?

Hotpot was released yesterday, a new location based application from Google. There are quite a few location based application available now, including Foursquare, Facebook Places, Gowalla, etc. Google has apparently had the need to improve their Google Places product, and get a little more “socially” involved. The question […]

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LinkedIn Tip #11 – Company Pages

LinkedIn Tip #11 – Company Pages

Today, LinkedIn is introducing a revolutionary update to their existing Company Profile feature. From a very early stage  LinkedIn has compiled massive amount of information about companies from their employees’ profiles on the site. Starting with basic stuff like number of employees in the company, locations , and […]

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Protecting your online reputation

Protecting your online reputation

I don’t know if this is co-incidental, but about a week ago one of my clients told me that his son, in the last stage of completing his degree, has a couple of days off (studies) per week, and asked if I can help him find a […]

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Why should you be LinkedIn?

Why should you be LinkedIn?

A few weeks ago I’ve published my book – 8 Steps to LinkedIn Success, and the response was overwhelming! I took my LinkedIn knowledge and experience for granted, and didn’t realize how much this book was really needed… Since the book was published, I’ve was interviewed by […]

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Linkedin tip #8 – How to use Groups

Linkedin tip #8 – How to use Groups

Linkedin has announced some interesting changes to the Groups layout, and functionality. It is nicely summed up in this video. Bear in mind, Linkedin rolls out these changes over time, so you may not be able to see these changes right away. How are you participating in […]

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YAY – I’m an author!

YAY – I’m an author!

I’ve been an advocate of Linkedin, and an avid user for over 3 years, when Linkedin had about 20 million users (now over 65M), and only about 200k Australians registered (now about 1.5M). I found tremendous value in Linkedin – reconnected with old friends and colleagues, and […]

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