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Archive for the ‘Remarkability’ Category

Apple’s marketing secrets exposed!

Image via Wikipedia I’m reading now a small and easily portable book called World Wide Rave – David Meerman Scott. In his book, Meerman Scott talks about the power of internet as a tool to spread ideas quickly and effectively. One of the tools emphasized in the […]

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Cheap, Fast, and great quality – Can’t be done??

I used to think so. I also remember the signs at my mechanic, asking me to choose two – can’t have all three. Today, I was so blown away by my experience, I had to share it! (remember viral marketing from my last post?). Briefly – my […]

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How to create an effective WOM campaign?

Word of Mouth is known to be the most effective form of advertising. In the last few years a new term was coined  – Viral Marketing. Viral marketing is largely known as an online strategy, when companies produce an email, or a video, and encourage people will […]

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Is VERY GOOD – good enough?

When you buy (or receive) a 50c pen – do you expect it to work? Sure you do. This is the basic expectation of any product you buy, receive, or come across, regardless of its’ cost – you expect it to work. Making a widget that works […]

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“Stay young, stay foolish”

Steve Jobs, CEO of Apple and PIXAR Animation, in a moving speech in front of Stanford University graduates. INSPIRING!!!

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