It’s been many years on my agenda, to find a solution to a question I had: How do I find out if someone has decided to move on, and disconnect from my network? Fortunately, it doesn’t happen often, but on occasion I’ve noticed that my total number […]
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It’s a widely known fact by now that Vodafone Australia isn’t having the best year from a brand perception point of view. They’ve been dragged into every mishap & challenge, and widely exposed for their flaws on every media channel, including Social Media. Although Vodafail website has […]
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Social Media monitoring is a booming business nowadays. There are so many platforms and pieces of software available to small businesses as well as government and large corporate. Prices range from $5 per user per month, up to $2000!! Many confuse Engagement platforms with Monitoring platforms, and […]
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2 months ago (today) Facebook was listed on the stock exchange, in one of the most anticipated yet disastrous IPO in recent years. When Mark Zuckerberg created thefacebook at his dormitory room at Harvard University, 8 years ago, he wasn’t building a company. He was building a tool, allowing […]
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One of the most successful approaches to becoming a social business is the creation of an internal team, led by a Senior Executive (preferably CxO), who can guide and help the corporate adoption of Social Media within the organization. It is absolutely crucial to understand the position […]
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LinkedIn (or was it twitter??) have decided to spare us the (mostly) irrelevant pieces of content brought to us from our tweeting connections. I’ve always looked at twitter as a place to share valuable links, start conversations, acknowledge nice “social behaviour” etc. The sheer volume of tweets […]
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Not very often I come across an advertising campaign which has most of the ingredients I’m looking for in a good campaign. Most campaigns we see on daily basis are self-indulging, either for the company, or for the ad agency. Either screaming: “Look at us, we make great widgets!” […]
Read more![[Podcast] Using LinkedIn for networking](https://www.razchorev.com/newme/wp-content/themes/purevision/scripts/timthumb.php?src=https://www.razchorev.com/newme/wp-content/uploads/2012/02/linkedIn-Podcast.jpg&w=570&h=172&zc=1&q=90)
Last year I’ve been approached by Steven Lewis to record a short podcast for his up-and-coming website, helping authors become publishers. Sitting in a Mosman cafe one morning, Steven prepared a short interview. Today it was published on his site, available to listen to or download for […]
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Intentionally or not, somehow some of Apple’s internal policies leaked. The first thing Apple acknowledged and made a point of, starting their document with: The lines between public and private, and personal and professional are blurred in online social networks. This means that there will be consequences to stuff […]
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Over the past few years, I had the pleasure of working with many small & medium size businesses, and introducing them to Social Media. Over the past year, I’ve been exposed to the “big end of town”- LARGE organizations, Banks, Insurance giants,and other conglomerates. The difference between them? […]
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