Social media is widely regarded as a marketing activity, or at least an area which should be looked after by the CMO and marketing people within the organization. However IMHO, Social Media affects the entire business, and should be looked at Board Room and CEO level. Alan […]
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This is a guest post by Slade Sherman, Founder and CEO of MyZerr.com. Slade is a successful entrepreneur, with over 15 years experience in customer loyalty and rewards industry, who has recently launched MyZerr.com in Australia, combining his own experience and expertise into the social-sphere. The […]
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Hotpot was released yesterday, a new location based application from Google. There are quite a few location based application available now, including Foursquare, Facebook Places, Gowalla, etc. Google has apparently had the need to improve their Google Places product, and get a little more “socially” involved. The question […]
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I don’t know what happened in the last couple of weeks, but I’ve been bombarded by invitation to join people’s networks on Linkedin, from people whom I’ve never met before, had no interaction with, and worst of all – in their invitation message they gave me no […]
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Before you dismiss foursquare as just another social media application you couldn’t possibly get your head around, we thought we’d give you a run-down of what it’s all about so you can decide if it’s of any use to your business. What the heck is foursquare? Foursquare […]
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Today, LinkedIn is introducing a revolutionary update to their existing Company Profile feature. From a very early stage LinkedIn has compiled massive amount of information about companies from their employees’ profiles on the site. Starting with basic stuff like number of employees in the company, locations , and […]
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Social media, is about engagement. It is a PR / Advertising professional’s worst nightmare – no longer just broadcasting a message – now it is a two way street. Messages are not only broadcasted, they are now commented upon. Moreover, the audience is now creating their OWN […]
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Most of my clients have made this statement , or something similar, at the beginning of our conversation We have a small staff and a very finite budget. Which would serve us better — Facebook or Twitter? I’m guessing that’s one of the most common questions on […]
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Brand awareness is the new measuring stick of a successful marketing campaign, and that only the first set of eyeballs are the ones you pay for – everything after that is word of mouth. The idea that Social media ROI and metrics are difficult to measure isn’t quite […]
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I don’t know if this is co-incidental, but about a week ago one of my clients told me that his son, in the last stage of completing his degree, has a couple of days off (studies) per week, and asked if I can help him find a […]
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