When creative people are your customers, it pays to take extra care, and not piss them off. Creative people can, and will, use their creativity to their advantage. Dave Carroll flew with United Airlines, which happened to break his guitar. It happened. It shouldn’t, but when humans […]
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25
May
2010
Never p*ss off a musician!
Tags: Business, credibility, Online Communities, United Airlines, Word of mouth
Posted in Customer Loyalty, Viral marketing | Comments Off on Never p*ss off a musician!
Posted in Customer Loyalty, Viral marketing | Comments Off on Never p*ss off a musician!
18
Nov
2009
FootLocker going viral!
Tags: directmarketing, Foot Locker, Marketing, Marketing and Advertising
Posted in Viral marketing | Comments Off on FootLocker going viral!
Posted in Viral marketing | Comments Off on FootLocker going viral!
A friend of mine forwarded a message he received from VP-CFO, Footlocker APAC. This is an interesting message, for a few reasons: Although it is direct, there is a high-level executive’s email signature at the bottom of the email. Why is that interesting? Because most EDM (Email […]
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