I’m sure there are good reasons NOT to allow people in an organization to use social media in the work place. So far, I haven’t heard any. [good ones, I mean]. These are the most common comments I get from employers, when discussing Social Media in the […]
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Social media is widely regarded as a marketing activity, or at least an area which should be looked after by the CMO and marketing people within the organization. However IMHO, Social Media affects the entire business, and should be looked at Board Room and CEO level. Alan […]
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When creative people are your customers, it pays to take extra care, and not piss them off. Creative people can, and will, use their creativity to their advantage. Dave Carroll flew with United Airlines, which happened to break his guitar. It happened. It shouldn’t, but when humans […]
Read moreWhen you buy (or receive) a 50c pen – do you expect it to work? Sure you do. This is the basic expectation of any product you buy, receive, or come across, regardless of its’ cost – you expect it to work. Making a widget that works […]
Read moreSydney Morning Herald had an interesting column today: ASIC must go after executives at B&B, written very nicely by IAN VERRENDER. Ian writes: Whatever happened to market integrity, to the rule of corporate law? There’s precious little evidence of it in Australia, where the wheels of justice […]
Read moreHow would you grow your sales in a declining market? It appears to be a declining market, where consumer confidence is down, and people are spending less on everything. However, they are still spending! If there is less money to go around and the same amount […]
Read moreDo you want the last kick-in-the-bum to take action? Watch this video! If Gary can’t get you moving, no one can!! (maybe yourself 🙂
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