Marketing |

29 May 2011

5 Common resistance points – social media in the workplace

Tags: Business, Facebook, linkedIn, Marketing, Online Communities, online presence, Social media, Twitter, Vodafail
Posted in Social media | 12 Comments

I’m sure there are good reasons NOT to allow people in an organization to use social media in the work place. So far, I haven’t heard any. [good ones, I mean]. These are the most common comments I get from employers, when discussing Social Media in the […]

06 Oct 2010

Start with the END in mind

Tags: Facebook, linkedIn, Marketing, sales 2.0, Social media, Social Networking, Twitter
Posted in LinkedIn, network, Social media, Twitter | Comments Off

Most of my clients have made this statement , or something similar, at the beginning of our conversation We have a small staff and a very finite budget. Which would serve us better — Facebook or Twitter? I’m guessing that’s one of the most common questions on […]

18 Nov 2009

FootLocker going viral!

Tags: directmarketing, Foot Locker, Marketing, Marketing and Advertising
Posted in Viral marketing | Comments Off

A friend of mine forwarded a message he received from VP-CFO, Footlocker APAC. This is an interesting message, for a few reasons: Although it is direct, there is a high-level executive’s email signature at the bottom of the email. Why is that interesting? Because most EDM (Email […]

11 Sep 2009

Apple’s marketing secrets exposed!

Tags: Apple, David Meerman Scott, E-book, Marketing, Steve Chazin, World Wide Rave, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Posted in Remarkability, sales skills | 1 Comment

Image via Wikipedia I’m reading now a small and easily portable book called World Wide Rave – David Meerman Scott. In his book, Meerman Scott talks about the power of internet as a tool to spread ideas quickly and effectively. One of the tools emphasized in the […]

09 Jul 2009

Is VERY GOOD – good enough?

Tags: Advertising, Advertising campaign, Business, Marketing, Marketing and Advertising, Research and development, Word of mouth
Posted in Remarkability | Comments Off

When you buy (or receive) a 50c pen – do you expect it to work? Sure you do. This is the basic expectation of any product you buy, receive, or come across, regardless of its’ cost – you expect it to work. Making a widget that works […]

23 Jun 2009

What do you want to be known for?

Tags: Australia, Business, Luke Harvey Palmer, Marketing
Posted in entrepreneurship, generating business., good people, Personal Branding, positive self image, professional | 1 Comment

Jim Rohn frequently asks: “What do you want to be known for? ” I have to admit, that until I heard Mr. Rohn asking this question, I never gave it much thought. After watching one of Jim’s presentations, I couldn’t get this question out of my head! […]

24 Mar 2009

Are you “lucky” in business?

Tags: Business, Market share, Marketing, Marketing and Advertising, Newsletter, Technology
Posted in acres of diamonds, B2B, building relationships, Customer Loyalty, sales success, successful | 4 Comments

Image via Wikipedia Apparently so. A bit off -topic for me, but this is important, none the less. This morning I met with a small business owner (don’t want to expose him), who is in a high tech business, providing services based on new technology, being in […]

Posts Tagged ‘Marketing’

FootLocker going viral!

Is VERY GOOD – good enough?

What do you want to be known for?

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