Marketing and Advertising |

04 Dec 2010

Social Media at Board Room level

Tags: Business, Chief financial officer, Chief information officer, Chief marketing officer, Chief operating officer, Human resources, Marketing and Advertising, Social media
Posted in Social media | 6 Comments

Social media is widely regarded as a marketing activity, or at least an area which should be looked after by the CMO and marketing people within the organization. However IMHO, Social Media affects the entire business, and should be looked at Board Room and CEO level. Alan […]

18 Nov 2009

FootLocker going viral!

Tags: directmarketing, Foot Locker, Marketing, Marketing and Advertising
Posted in Viral marketing | Comments Off

A friend of mine forwarded a message he received from VP-CFO, Footlocker APAC. This is an interesting message, for a few reasons: Although it is direct, there is a high-level executive’s email signature at the bottom of the email. Why is that interesting? Because most EDM (Email […]

09 Jul 2009

Is VERY GOOD – good enough?

Tags: Advertising, Advertising campaign, Business, Marketing, Marketing and Advertising, Research and development, Word of mouth
Posted in Remarkability | Comments Off

When you buy (or receive) a 50c pen – do you expect it to work? Sure you do. This is the basic expectation of any product you buy, receive, or come across, regardless of its’ cost – you expect it to work. Making a widget that works […]

24 Mar 2009

Are you “lucky” in business?

Tags: Business, Market share, Marketing, Marketing and Advertising, Newsletter, Technology
Posted in acres of diamonds, B2B, building relationships, Customer Loyalty, sales success, successful | 4 Comments

Image via Wikipedia Apparently so. A bit off -topic for me, but this is important, none the less. This morning I met with a small business owner (don’t want to expose him), who is in a high tech business, providing services based on new technology, being in […]

Posts Tagged ‘Marketing and Advertising’

FootLocker going viral!

Is VERY GOOD – good enough?

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