One of the most successful approaches to becoming a social business is the creation of an internal team, led by a Senior Executive (preferably CxO), who can guide and help the corporate adoption of Social Media within the organization. It is absolutely crucial to understand the position […]
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Not very often I come across an advertising campaign which has most of the ingredients I’m looking for in a good campaign. Most campaigns we see on daily basis are self-indulging, either for the company, or for the ad agency. Either screaming: “Look at us, we make great widgets!” […]
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Over the past few years, I had the pleasure of working with many small & medium size businesses, and introducing them to Social Media. Over the past year, I’ve been exposed to the “big end of town”- LARGE organizations, Banks, Insurance giants,and other conglomerates. The difference between them? […]
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This is a guest blog by Danica Leys, Solicitor, BlandsLaw.Danica holds a Bachelor of Laws from the University of New England, and a Bachelor of Science (Agriculture) degree from the University of Sydney. Danica Tweets and blogs regularly.. There are various rules and regulations that govern the running of competition and […]
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About two weeks ago Google released a beta version of Google+ Project, which was announced to be Facebook’s rival. Most people I’ve spoken to had the attitude of “yet another social network” or “Google is trying to take over the world” or “Google is trying to make […]
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On two unrelated instances this week, I had requests from reporters to provide guidance for people looking for a job, and how they should go about using social media, to at least get an interview. On the other hand, also this week, I’ve trained a local recruitment […]
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A guest blog post by Robert M. Caruso , Founder/CEO – Bundle Post – Single Dad,Friend,Geek. Robert tweets about PDX, Social Media, Marketing, Mobile, Tech. He loved gadgets, tech and social Media. Is there anything perfect in this world? Not so much. We know nothing is perfect within social media either, however […]
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I’m sure there are good reasons NOT to allow people in an organization to use social media in the work place. So far, I haven’t heard any. [good ones, I mean]. These are the most common comments I get from employers, when discussing Social Media in the […]
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Generally speaking, I found many people will resist new things or change because: 1. They don’t understand them, or 2. They are ill-informed (“my girlfriend’s brother heard it is…”), or 3. They’ve thoroughly researched the subject, and realized it isn’t beneficial for their particular situation. Since I […]
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by Eve Mayer Orsburn | @LinkedInQueen Although the media and culture are toting social media almost to a point of ad nausea; as a CEO, I am constantly meeting with fellow executives who are still drifting around in a sort of mindless fog when it comes to […]
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