In the past few months, I’ve seen many innovation and new features coming out of Linkedin, and I’m not sure what to make of it. Some features I can understand the use of , such as Resume Builder, Signal, the browser toolbars on Chrome, IE & Firefox, […]
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Social media is widely regarded as a marketing activity, or at least an area which should be looked after by the CMO and marketing people within the organization. However IMHO, Social Media affects the entire business, and should be looked at Board Room and CEO level. Alan […]
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Hotpot was released yesterday, a new location based application from Google. There are quite a few location based application available now, including Foursquare, Facebook Places, Gowalla, etc. Google has apparently had the need to improve their Google Places product, and get a little more “socially” involved. The question […]
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Most of my clients have made this statement , or something similar, at the beginning of our conversation We have a small staff and a very finite budget. Which would serve us better — Facebook or Twitter? I’m guessing that’s one of the most common questions on […]
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Brand awareness is the new measuring stick of a successful marketing campaign, and that only the first set of eyeballs are the ones you pay for – everything after that is word of mouth. The idea that Social media ROI and metrics are difficult to measure isn’t quite […]
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I don’t know if this is co-incidental, but about a week ago one of my clients told me that his son, in the last stage of completing his degree, has a couple of days off (studies) per week, and asked if I can help him find a […]
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Last night I attended a social media panel, With Jack Matthews, CEO, Fairfax Digital; Cliff Rosenberg, MD, LinkedIn Australia; and David Whittle, CEO, Mark, organized by the Australian – Israel Chamber of Commerce, and hosted by PriceWaterhouseCoopers. During the panel discussion, Mr. Matthews said – If you don’t […]
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