LinkedIn (or was it twitter??) have decided to spare us the (mostly) irrelevant pieces of content brought to us from our tweeting connections. I’ve always looked at twitter as a place to share valuable links, start conversations, acknowledge nice “social behaviour” etc. The sheer volume of tweets […]
Read moreTwitter and Linkedin – one way communication
Posted in Social media | 12 Comments
I’m sure there are good reasons NOT to allow people in an organization to use social media in the work place. So far, I haven’t heard any. [good ones, I mean]. These are the most common comments I get from employers, when discussing Social Media in the […]
Read moreWhat do we need social media for?
Posted in online presence, Social media | 25 Comments
Generally speaking, I found many people will resist new things or change because: 1. They don’t understand them, or 2. They are ill-informed (“my girlfriend’s brother heard it is…”), or 3. They’ve thoroughly researched the subject, and realized it isn’t beneficial for their particular situation. Since I […]
Read moreLinkedin tools – Features or just gimmicks?
Posted in LinkedIn, Social media | 17 Comments
In the past few months, I’ve seen many innovation and new features coming out of Linkedin, and I’m not sure what to make of it. Some features I can understand the use of , such as Resume Builder, Signal, the browser toolbars on Chrome, IE & Firefox, […]
Read moreStart with the END in mind
Posted in LinkedIn, network, Social media, Twitter | Comments Off on Start with the END in mind
Most of my clients have made this statement , or something similar, at the beginning of our conversation We have a small staff and a very finite budget. Which would serve us better — Facebook or Twitter? I’m guessing that’s one of the most common questions on […]
Read moreProtecting your online reputation
Posted in online presence, Personal Branding, Social media | 2 Comments
I don’t know if this is co-incidental, but about a week ago one of my clients told me that his son, in the last stage of completing his degree, has a couple of days off (studies) per week, and asked if I can help him find a […]
Read moreCreating a Social Media Strategy
Posted in Social media | 7 Comments
Last night I attended a social media panel, With Jack Matthews, CEO, Fairfax Digital; Cliff Rosenberg, MD, LinkedIn Australia; and David Whittle, CEO, Mark, organized by the Australian – Israel Chamber of Commerce, and hosted by PriceWaterhouseCoopers. During the panel discussion, Mr. Matthews said – If you don’t […]
Read moreWhat the hell is a Tweetup??
Posted in networking, online presence, Social media, Twitter | 1 Comment
I’ve been “on” Twitter for a couple of years now. I’ve learned a lot, I “met” new people and had some online chats, I advertised my blog posts, events I organized and/or participated in, all from the comfort of my laptop and BlackBerry. Less than a year […]
Read moreFree Speech Vs. Personal Branding
Posted in online presence, Personal Branding, Social media | 7 Comments
This morning I read this article in Digital Media, which really intrigued me. The story was about an experienced columnist, Catherine Deveny, tweeting from a live event. Despite writing great articles for her publication (The Age) for a number of years, the publication has decided to terminate […]
Read morePosted in Social media | 1 Comment
In this post Mark Hayward shares some great tips on social media for small business. Do you own a small business? How long have you been using social media as a marketing tool and what have you learned? In a little over a months time I will […]
Read more