Word of mouth |

25 May 2010

Never p*ss off a musician!

Tags: Business, credibility, Online Communities, United Airlines, Word of mouth
Posted in Customer Loyalty, Viral marketing | Comments Off

When creative people are your customers, it pays to take extra care, and not piss them off. Creative people can, and will, use their creativity to their advantage. Dave Carroll flew with United Airlines, which happened to break his guitar. It happened. It shouldn’t, but when humans […]

24 Aug 2009

How to create an effective WOM campaign?

Tags: Brand awareness, Microsoft, Viral marketing, Word of mouth, YouTube
Posted in B2B, generating business., Remarkability | Comments Off

Word of Mouth is known to be the most effective form of advertising. In the last few years a new term was coined – Viral Marketing. Viral marketing is largely known as an online strategy, when companies produce an email, or a video, and encourage people will […]

09 Jul 2009

Is VERY GOOD – good enough?

Tags: Advertising, Advertising campaign, Business, Marketing, Marketing and Advertising, Research and development, Word of mouth
Posted in Remarkability | Comments Off

When you buy (or receive) a 50c pen – do you expect it to work? Sure you do. This is the basic expectation of any product you buy, receive, or come across, regardless of its’ cost – you expect it to work. Making a widget that works […]

Posts Tagged ‘Word of mouth’

Never p*ss off a musician!

How to create an effective WOM campaign?

Is VERY GOOD – good enough?

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