Talking to influencers -how to get the ball rolling?

Interestingly enough, after my last post about the Apple Marketing strategy, I had experienced a great viral marketing campaign myself. Seth Godin frequently talks about talking to influencers,  people who are in position to influence other people to buy or try a new product or service.

I was chosen, (I’d like to believe) to be an influencer for an online business cards printer. I have purchased from them before, more than once, and was very happy with their service. Quick, efficient, and great value for money.

A few days ago, I got an email, introducing a special (limited) offer, to try out their new business cards idea (www.squizcards.com) . The offer was to try ’em for free (no hidden costs – S&H included).

I used the link, and the special code, and designed my own business card, on a user friendly, and well designed website. Took me minutes, and within 5 working days I had them in my post box!

Now this is how it works –

The company found  me, a person who like to share, and know people. From previous business cards I ordered, they knew I’m in marketing – BINGO!

All they had to do, is to send me a FREE sample of their new product, and let me market it for them FOR FREE as well!

Well, not really for free. Might have cost them $15  – including S&H. They knew I will tell hundreds of people, who are likely to buy from them (this is what I’m doing now :).

BTW, at the back of the business card, there is a logo and url. Very subtle, and non intrusive, yet very effective advertising.

www.squizcards.com

Could you think of a viral marketing activity to use in your business? Please share it with me.