{"id":1131,"date":"2011-02-09T11:44:45","date_gmt":"2011-02-09T01:44:45","guid":{"rendered":"http:\/\/www.razchorev.com\/?p=1131"},"modified":"2011-02-09T11:44:45","modified_gmt":"2011-02-09T01:44:45","slug":"a-twist-on-the-top-ten-list-social-media-tips-for-the-ceo","status":"publish","type":"post","link":"https:\/\/www.razchorev.com\/newme\/a-twist-on-the-top-ten-list-social-media-tips-for-the-ceo\/","title":{"rendered":"A Twist on the \u2018Top Ten\u2019 List: Social Media Tips for the CEO"},"content":{"rendered":"


\n<\/a>\"\"<\/a>by Eve Mayer Orsburn | @LinkedInQueen<\/a><\/p>\n

Although the media and culture are toting social media almost to a point of ad nausea; as a CEO, I am constantly meeting with fellow executives who are still drifting around in a sort of mindless fog when it comes to social media. I\u2019m a big fan of the David Letterman \u2018Top Ten List\u2019 tradition – so the other day in response to a colleague\u2019s cry for help, I put pen to paper (or rather keyboard to screen) and wrote out my \u2018Top Ten Social Media Tips for CEOs\u2019.\u00a0 See below.<\/p>\n

Ten is a pretty limiting number when you think about it, so if there\u2019s a tip I glossed over send it to me and we\u2019ll add it to the growing list.\u00a0 Feel free to connect with me online at either Twitter.com\/LinkedInQueen<\/a> or at LinkedIn.com\/in\/EveMayerOrsburn<\/a>.\u00a0 Happy Reading friends!<\/p>\n

#10 The Rule of 10: 10 people = 10,000 people<\/strong>
\nThe old idea rings just as true in the online space as it does in real life.\u00a0 When you know 10 people you know 10,000 people.\u00a0 Build a strong social media plan around the idea that a solid reputation will resonate to the masses.<\/p>\n

#9 ROR > ROI (sometimes)<\/strong>
\nWhen setting goals and designing your social media campaign, benchmarks must of course note how to track a report that cites where a Return on Investment is occurring.\u00a0 The ROI often drowns out and fails to consider the equally important idea of Return on Relationships.\u00a0 Do not overlook this valuable part of social media.<\/p>\n

#8 Good Design & Good Content go hand in hand<\/strong>
\nIt can\u2019t be any easier than that.\u00a0 Use quality graphics, make things easy to find\/navigate through, monetize vanity URLs like Facebook.com\/YourBrandNameHere, and incorporate welcoming visuals to support terrific content.\u00a0 People enjoy browsing and spending time with something that\u2019s pretty.<\/p>\n

#7 Show some Stats (but not too many)<\/strong>
\nBig numbers don\u2019t necessarily mean big things all the time. For example, it\u2019s an overstated fact to share that ‘if Facebook were a country, it’d be the 3rd largest country in the world<\/em>,’ no one cares. Instead of dishing out typical fast facts citing XYZ demographics report, throw in useful figures about \u2018user\u2019 patterns (when do they get online most frequently), how many hours does an active user spend on the platform, etc. Now those are stats someone should stew over.<\/p>\n

#6 Show Humor on Tasteful Occasion<\/strong>
\nEveryone likes a good joke and chuckle at the right moment with good timing.\u00a0 But when a bad joke hits the conversation, you might as well assume that the bar has just started serving up free cocktails, the way people scattered and fled from your witty repartee. \u00a0Occasional humor \u2013 yes.\u00a0 Tasteful, occasional humor \u2013 even better.<\/p>\n

#5 Put Power in Your Profile<\/strong>
\nIn today\u2019s media landscape, your social network profiles (especially your LinkedIn profile) serve as a sort of \u2018digital business card.’\u00a0 Would you hand out a dinky, home printed, scissor cut card when attending a network function for leads?\u00a0 Didn\u2019t think so.\u00a0 Put power behind your profiles, fill them out completely, maintain the information you\u2019re posting and share access with care.\u00a0 Certain folks may have a tendency to tag unflattering pictures from an ugly break up 9 years ago.<\/p>\n

#4 A.V. = Audio\/Visual = Active Voice<\/strong>
\nIn the world, certain things come together and make everything better\u2026 yin & yang, peanut butter & chocolate, oreos & milk, audio & visual content (aka YouTube clips). Videos are a great way to give an inanimate noun (aka your product\/service\/brand) a rather endearing human capacity.\u00a0 When your brand speaks in an active voice on social media effectively, people tend to listen and relate more.<\/p>\n

#3 Prepare to Make an Impact<\/strong>
\nYour social media presence should make an impact at every point when connecting with the target audience.\u00a0 Maybe it starts with a tweet, then turns into a \u2018Wall Post\u2019, or later a LinkedIn invitation, or a shout out from a blog.\u00a0 Your social media presence should leave an impact and the conversation between these two parties should continue if it does.<\/p>\n

#2 Don’t Try to Control. Influence.<\/strong>
\nSocial media comes with a pitfall; there are millions upon millions of terabytes containing information spewing into the online space every moment of every day. Even scarier is that it\u2019s only increasing, as are the ways to collect this information. Therefore it is a fruitless effort to try and control how social media affects the concerning brand. Your best step is to influence by creating relationships with the target audience, offer quality conversation, and only then can you offer a suggestion in referencing the product.<\/p>\n

#1 Accurate & Efficient Answers Earn Attention<\/strong>
\nPeople dig good service and they always have.\u00a0 Ironically, it doesn\u2019t take that much to make us feel like we\u2019re on top of the world and won the lottery.\u00a0 As customer service is a huge trend riding along side social media \u2013 it\u2019s also the place where customers are singing the praises and pitfalls about things in their life.\u00a0 Go there and answer their questions, pacify complaints, get feedback on new ideas.\u00a0 Your customers would probably love to chat with you.\u00a0 It\u2019s that simple.<\/p>\n

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\"Enhanced<\/a>