{"id":1531,"date":"2012-07-19T09:53:01","date_gmt":"2012-07-18T23:53:01","guid":{"rendered":"http:\/\/www.razchorev.com\/?p=1531"},"modified":"2012-07-19T09:53:01","modified_gmt":"2012-07-18T23:53:01","slug":"whats-facebooks-revenue-model","status":"publish","type":"post","link":"https:\/\/www.razchorev.com\/newme\/whats-facebooks-revenue-model\/","title":{"rendered":"What&#8217;s Facebook&#8217;s Revenue Model?"},"content":{"rendered":"<p>2 months ago (today) Facebook was listed on the stock exchange, in one of the most anticipated yet\u00a0disastrous\u00a0IPO in recent years.<\/p>\n<p>When Mark Zuckerberg created thefacebook at his dormitory room at Harvard University, 8 years ago, he wasn&#8217;t building a company. He was building a tool, allowing people to interact with their peers. There was no financial model, no revenue streams &#8211; it was a game.<\/p>\n<p>Facebook became a little more than a game, when traditional \u00a0business people got involved, and based on their\u00a0decades\u00a0of experience in traditional advertising and media, found Facebook to be a gold mine &#8211; Millions of users = Millions of eyeballs to display advertising to. \u00a0Because that wasn&#8217;t the intention initially, it <a title=\"GM Pulls $10M advertising account from Facebook\" href=\"http:\/\/www.forbes.com\/sites\/joannmuller\/2012\/05\/15\/gm-says-facebook-ads-dont-work-pulls-10-million-account\/\" target=\"_blank\">flopped<\/a> almost as fast as it grew. The main flaw in that line of thinking, is very simple: Facebook users go to facebook to interact with their friends and socialise. Commercial messaging are overlooked and ignored, as this isn&#8217;t the natural place for them to be (as we grown accustomed to).<\/p>\n<p>Moreover, almost half of Facebook users are accessing Facebook via a mobile device. The mobile apps aren&#8217;t configured to display advertising. Almost half of Facebook users (at time of writing) &#8211; 425 Million users &#8211; are accessing Facebook exclusively via mobile. No advertising is served to them. HALF!<\/p>\n<p>Without going into the discussion about the future of advertising as an industry, this infographic tries to paint the picture, explaining the volatility of the social media space.<\/p>\n<p><a href=\"http:\/\/www.onlinegraduateprograms.com\/programmed-for-disaster\/\"><img decoding=\"async\" src=\"http:\/\/images.onlinegraduateprograms.com.s3.amazonaws.com\/programmed-for-disaster.gif\" alt=\"Facebook: Programmed for Disaster\" width=\"500\" border=\"0\" \/><\/a><\/p>\n<p>&nbsp;<br \/>\nCreated by: <a href=\"http:\/\/www.onlinegraduateprograms.com\/\">www.OnlineGraduatePrograms.com<\/a><\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" border=\"0\" style=\"padding-top:2px; float:left;\" alt=\"Social Share Counters\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"linkedin\");var hupso_url_c=\"\";var hupso_title_c=\"What's Facebook's Revenue Model?\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>2 months ago (today) Facebook was listed on the stock exchange, in one of the most anticipated yet\u00a0disastrous\u00a0IPO in recent years. When Mark Zuckerberg created thefacebook at his dormitory room at Harvard University, 8 years ago, he wasn&#8217;t building a company. He was building a tool, allowing [&hellip;]<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" border=\"0\" style=\"padding-top:2px; float:left;\" alt=\"Social Share Counters\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"linkedin\");var hupso_url_c=\"\";var hupso_title_c=\"What's Facebook's Revenue Model?\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":1532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14,38],"tags":[345,161,169,271],"class_list":["post-1531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-facebook","category-social-media","tag-facebook","tag-infographics","tag-ipo","tag-social-advertising"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/posts\/1531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/comments?post=1531"}],"version-history":[{"count":0,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/posts\/1531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/media\/1532"}],"wp:attachment":[{"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/media?parent=1531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/categories?post=1531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/tags?post=1531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}