{"id":272,"date":"2009-06-11T00:18:46","date_gmt":"2009-06-10T13:18:46","guid":{"rendered":"http:\/\/mrpitcher.wordpress.com\/2009\/06\/11\/chartered-accountants-institute-is-reaching-out-for-gen-y\/"},"modified":"2009-06-11T00:18:46","modified_gmt":"2009-06-10T13:18:46","slug":"chartered-accountants-institute-is-reaching-out-for-gen-y","status":"publish","type":"post","link":"https:\/\/www.razchorev.com\/newme\/chartered-accountants-institute-is-reaching-out-for-gen-y\/","title":{"rendered":"Chartered Accountants Institute is reaching out for Gen Y"},"content":{"rendered":"
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\"Pidgin<\/a><\/dt>\n
Image via Wikipedia<\/a><\/dd>\n<\/dl>\n<\/div>\n<\/div>\n

I stumbled-upon an interesting article<\/a> from the institute of Chartered Accountants<\/a>, describing their Brand Campaign, showcasing their efforts to grab the attention of Uni students, and alluring them into the world of opportunities which will open for them by becoming a CA.<\/p>\n

The interesting part was not the concept of the campaign, with the riddles and world of opportunities. For me it was the understanding of a new generation, and trying to cater to the way they absorb information, rather then using \u201cwhat we\u2019ve always done\u201d, as we hear so often.<\/p>\n

The willingness to change, to adjust to the new generation, and communicate with them on their terms, is what will determine the effectiveness of their campaign.<\/p>\n

Some of the points the creators of the Brand Campaign have considered, when designing the campaign:<\/p>\n