{"id":296,"date":"2009-07-11T23:38:40","date_gmt":"2009-07-11T12:38:40","guid":{"rendered":"http:\/\/mrpitcher.wordpress.com\/?p=296"},"modified":"2009-07-11T23:38:40","modified_gmt":"2009-07-11T12:38:40","slug":"blowing-your-own-horn-it-is-good-for-business","status":"publish","type":"post","link":"https:\/\/www.razchorev.com\/newme\/blowing-your-own-horn-it-is-good-for-business\/","title":{"rendered":"Blowing your own horn &#8211; it is good for business?"},"content":{"rendered":"<div id=\"attachment_311\" style=\"width: 220px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-311\" class=\"size-full wp-image-311\" title=\"400_F_9747341_oRsK8psVhSJ8P8LTUqjP0OFySjHGhcLM\" src=\"http:\/\/www.razchorev.com\/newme\/wp-content\/uploads\/2009\/07\/400_f_9747341_orsk8psvhsj8p8ltuqjp0ofysjhghclm1.jpg\" alt=\"What do you ACTUALLY have to say?\" width=\"210\" height=\"210\" srcset=\"https:\/\/www.razchorev.com\/newme\/wp-content\/uploads\/2009\/07\/400_f_9747341_orsk8psvhsj8p8ltuqjp0ofysjhghclm1.jpg 210w, https:\/\/www.razchorev.com\/newme\/wp-content\/uploads\/2009\/07\/400_f_9747341_orsk8psvhsj8p8ltuqjp0ofysjhghclm1-150x150.jpg 150w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><p id=\"caption-attachment-311\" class=\"wp-caption-text\">What do you ACTUALLY have to say?<\/p><\/div>\n<p>Today I read yet another article by an <a title=\"The Importance Of Brand And Networking\" href=\"http:\/\/www.letstalkseo.com\/importance-brand-networking\/\" target=\"_blank\">SEO expert<\/a>, about the importance of brand and networking (this is the actual title!).<\/p>\n<p>Let&#8217;s get something straight:<\/p>\n<blockquote><p>PR don&#8217;t <strong>create<\/strong> brands. PR <strong>promote<\/strong> brands.<\/p><\/blockquote>\n<p>Some Personal Brand examples:<\/p>\n<p><strong>Richard Branson<\/strong> &#8211; after over 40 years of diligent and hard work, Sir Branson is someone to look up to in the personal branding area. He has DONE a lot to get there &#8211; the publicity came <strong>afterwards.<\/strong><\/p>\n<p><strong>Michael Jackson<\/strong> &#8211; became a household name (during and) after decades of hard work, producing original music, dance moves, and facial attributes. The publicity came with it!<\/p>\n<p>It&#8217;s seems like there is a trend going on, of people wanting to have their 15 minutes of fame (<a title=\"Andy Warhol\" href=\"http:\/\/en.wikipedia.org\/wiki\/15_minutes_of_fame\" target=\"_blank\">Andy Warhol<\/a>&#8216;s prediction comes true),\u00a0 and blowing a bubble around them, saying &#8211; Look at me! I&#8217;m now famous (for being famous)!<\/p>\n<p>There is no real substance behind it. People just want to be known. Not for anything in particular &#8211; just attention seeking.<\/p>\n<p>Look at programs like &#8220;the Million Dollar Expert&#8221; for example.<\/p>\n<blockquote><p><a title=\"Thought Leaders\" href=\"http:\/\/www.thoughtleaders.com.au\/immersion\" target=\"_blank\"><span style=\"font-family:Arial;\">During these intensive 2 days, you will&#8230;&#8230;&#8230;&#8230;<br \/>\n<\/span><\/a><\/p>\n<ul>\n<li><a title=\"Thought Leaders\" href=\"http:\/\/www.thoughtleaders.com.au\/immersion\" target=\"_blank\"><span style=\"font-family:Arial;\">Learn an amazing business development process in the most efficient way possible.<br \/>\n<\/span><\/a><\/li>\n<li><a title=\"Thought Leaders\" href=\"http:\/\/www.thoughtleaders.com.au\/immersion\" target=\"_blank\"><span style=\"font-family:Arial;\">Develop a step-by-step checklist for how to increase your revenue by $10,000 per month, 10 times over.<br \/>\n<\/span><\/a><\/li>\n<li><a title=\"Thought Leaders\" href=\"http:\/\/www.thoughtleaders.com.au\/immersion\" target=\"_blank\"><span style=\"font-family:Arial;\">Learn the complete game plan for becoming a Million Dollar Expert.<br \/>\n<\/span><\/a><\/li>\n<li><a title=\"Thought Leaders\" href=\"http:\/\/www.thoughtleaders.com.au\/immersion\" target=\"_blank\"><span style=\"font-family:Arial;\">Discover your unique angle and work it for maximum value.<\/span><\/a><\/li>\n<li><a title=\"Thought Leaders\" href=\"http:\/\/www.thoughtleaders.com.au\/immersion\" target=\"_blank\"><span style=\"font-family:Arial;\">Identify the skills needed to speak, write, train, facilitate, coach and mentor<\/span><\/a><\/li>\n<\/ul>\n<\/blockquote>\n<h6>(You&#8217;ll notice, I&#8217;ve copied this word for word from <a title=\"Thought Leaders\" href=\"http:\/\/www.thoughtleaders.com.au\/immersion\" target=\"_blank\">Thought Leaders<\/a> website. I didn&#8217;t edit it at all. click to see it with your own eyes.)<\/h6>\n<p>Point number 4 (!) touches the substance behind the expert. Doesn&#8217;t matter if you are a real expert. We&#8217;ll just position you as one. Doen&#8217;t matter if you know your stuff. We&#8217;ll help you find an angle, and milk it!<\/p>\n<p>This is PR at it&#8217;s worst! Creating a bubble around someone, who knows a bit about something, and making others believe this is a real expert. Let others <strong>challenge<\/strong> &#8220;the million dollar expert&#8221;, rather than <strong>nominate <\/strong>them!<\/p>\n<p>I was invited by a real thought Leader, Craig Rispin, to participate in a mentoring session he lead, with wannabe&#8217;s Though Leaders. &#8220;Leaders&#8221; who follow (!) the thought leaders, in order to become Thought Leaders. One of them was bragging about producing a 10,000 words white paper. I asked him &#8211; who is going to read your 10,000 word white-paper (report)? and he calmly replied: &#8220;No one&#8221;. &#8220;So what&#8217;s the point in producing such report?&#8221; I asked. To my amazement he replied: &#8221; So I can say I have &#8220;.<\/p>\n<p>This is what bugs me. No real meaning behind these actions. No real contribution. This is attention seeking, by wanna be leaders. Pretty much like your average politician. Self promotion for the sake of it. And the worst thing about it? They are using <strong>tactics <\/strong>borrowed by people who have really done something inspiring. Real leaders &#8211; with <strong>actions <\/strong>and not only <strong>thoughts<\/strong>. People like Richard Branson, Bill Gates, Steve Jobs, Nelson Mandela, and the like.<\/p>\n<p>This isn&#8217;t thought leadership, and these aren&#8217;t real leaders. These people are self promoters, seeking for their 15 minutes of fame. Online social networks have given the masses the opportunity to be known. Not for anything in particular. Just Known.<\/p>\n<p>That&#8217;s why you&#8217;ll notice Tweeple (Tweeterers) telling you about their daily routine (&#8220;I had this for lunch&#8221;, &#8220;I vomited this after dinner&#8221;), people who update their facebook and myspace pages frequently, because it is &#8220;good for SEO&#8221;. Nothing interesting &#8211; just garbage.<\/p>\n<p>Grow up, people! Your mother told you: &#8220;It&#8217;s better to be silent and considered dumb, than opening your mouth and\u00a0 prove it.&#8221; Always listen to your mom. She knows what&#8217;s best for you.<\/p>\n<p class=\"getsocial\" style=\"text-align:left;\"><a title=\"Add to Facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=http:\/\/mrpitcher.wordpress.com\/2009\/07\/11\/blowing-your-own-horn-it-is-good-for-business\" target=\"_blank\"><img decoding=\"async\" style=\"border:0;margin:0;padding:0;\" src=\"http:\/\/getsocialserver.files.wordpress.com\/2009\/02\/gs3014.png\" alt=\"Add to Facebook\" \/><\/a><a title=\"Add to Newsvine\" href=\"http:\/\/www.newsvine.com\/_wine\/save?u=http%3A%2F%2Fmrpitcher.wordpress.com%2F2009%2F07%2F11%2Fblowing-your-own-horn-it-is-good-for-business&amp;h=Blowing%20your%20own%20horn%20-%20it%20is%20good%20for%20business%3F\" target=\"_blank\"><img decoding=\"async\" style=\"border:0;margin:0;padding:0;\" src=\"http:\/\/getsocialserver.files.wordpress.com\/2009\/02\/gs3024.png\" alt=\"Add to Newsvine\" \/><\/a><a title=\"Add to Digg\" href=\"http:\/\/digg.com\/submit?phase=2&amp;url=http%3A%2F%2Fmrpitcher.wordpress.com%2F2009%2F07%2F11%2Fblowing-your-own-horn-it-is-good-for-business&amp;title=Blowing%20your%20own%20horn%20-%20it%20is%20good%20for%20business%3F\" target=\"_blank\"><img decoding=\"async\" style=\"border:0;margin:0;padding:0;\" src=\"http:\/\/getsocialserver.files.wordpress.com\/2009\/02\/gs3034.png\" alt=\"Add to Digg\" \/><\/a><a title=\"Add to Del.icio.us\" href=\"http:\/\/del.icio.us\/post?url=http%3A%2F%2Fmrpitcher.wordpress.com%2F2009%2F07%2F11%2Fblowing-your-own-horn-it-is-good-for-business&amp;title=Blowing%20your%20own%20horn%20-%20it%20is%20good%20for%20business%3F\" target=\"_blank\"><img decoding=\"async\" style=\"border:0;margin:0;padding:0;\" src=\"http:\/\/getsocialserver.files.wordpress.com\/2009\/02\/gs3044.png\" alt=\"Add to Del.icio.us\" \/><\/a><a title=\"Add to Stumbleupon\" href=\"http:\/\/www.stumbleupon.com\/submit?url=http%3A%2F%2Fmrpitcher.wordpress.com%2F2009%2F07%2F11%2Fblowing-your-own-horn-it-is-good-for-business&amp;title=Blowing%20your%20own%20horn%20-%20it%20is%20good%20for%20business%3F\" target=\"_blank\"><img decoding=\"async\" style=\"border:0;margin:0;padding:0;\" src=\"http:\/\/getsocialserver.files.wordpress.com\/2009\/02\/gs3054.png\" alt=\"Add to Stumbleupon\" \/><\/a><a title=\"Add to Reddit\" href=\"http:\/\/reddit.com\/submit?url=http%3A%2F%2Fmrpitcher.wordpress.com%2F2009%2F07%2F11%2Fblowing-your-own-horn-it-is-good-for-business&amp;title=Blowing%20your%20own%20horn%20-%20it%20is%20good%20for%20business%3F\" target=\"_blank\"><img decoding=\"async\" style=\"border:0;margin:0;padding:0;\" src=\"http:\/\/getsocialserver.files.wordpress.com\/2009\/02\/gs3064.png\" alt=\"Add to Reddit\" \/><\/a><a title=\"Add to Blinklist\" href=\"http:\/\/www.blinklist.com\/index.php?Action=Blink\/addblink.php&amp;Description=&amp;Url=http%3A%2F%2Fmrpitcher.wordpress.com%2F2009%2F07%2F11%2Fblowing-your-own-horn-it-is-good-for-business&amp;Title=Blowing%20your%20own%20horn%20-%20it%20is%20good%20for%20business%3F\" target=\"_blank\"><img decoding=\"async\" style=\"border:0;margin:0;padding:0;\" src=\"http:\/\/getsocialserver.files.wordpress.com\/2009\/02\/gs3074.png\" alt=\"Add to Blinklist\" \/><\/a><a title=\"Add to Twitter\" href=\"http:\/\/twitter.com\/home\/?status=Blowing%20your%20own%20horn%20-%20it%20is%20good%20for%20business%3F+%40+http%3A%2F%2Fmrpitcher.wordpress.com%2F2009%2F07%2F11%2Fblowing-your-own-horn-it-is-good-for-business\" target=\"_blank\"><img decoding=\"async\" style=\"border:0;margin:0;padding:0;\" src=\"http:\/\/getsocialserver.files.wordpress.com\/2009\/02\/gs3084.png\" alt=\"Add to Twitter\" \/><\/a><a title=\"Add to Technorati\" href=\"http:\/\/www.technorati.com\/faves?add=http%3A%2F%2Fmrpitcher.wordpress.com%2F2009%2F07%2F11%2Fblowing-your-own-horn-it-is-good-for-business\" target=\"_blank\"><img decoding=\"async\" style=\"border:0;margin:0;padding:0;\" src=\"http:\/\/getsocialserver.files.wordpress.com\/2009\/02\/gs3094.png\" alt=\"Add to Technorati\" \/><\/a><a title=\"Add to Furl\" href=\"http:\/\/www.furl.net\/storeIt.jsp?u=http%3A%2F%2Fmrpitcher.wordpress.com%2F2009%2F07%2F11%2Fblowing-your-own-horn-it-is-good-for-business&amp;t=Blowing%20your%20own%20horn%20-%20it%20is%20good%20for%20business%3F\" target=\"_blank\"><img decoding=\"async\" style=\"border:0;margin:0;padding:0;\" src=\"http:\/\/getsocialserver.files.wordpress.com\/2009\/02\/gs3104.png\" alt=\"Add to Furl\" \/><\/a><\/p>\n<div style=\"padding-bottom:20px; 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Let&#8217;s get something straight: PR don&#8217;t create brands. PR promote brands. Some Personal Brand examples: Richard Branson &#8211; after over 40 years of diligent and [&hellip;]<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" border=\"0\" style=\"padding-top:2px; float:left;\" alt=\"Social Share Counters\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"linkedin\");var hupso_url_c=\"\";var hupso_title_c=\"Blowing your own horn - it is good for business?\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-296","post","type-post","status-publish","format-standard","hentry","category-sales-success"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/posts\/296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/comments?post=296"}],"version-history":[{"count":0,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/posts\/296\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/media?parent=296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/categories?post=296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/tags?post=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}