{"id":405,"date":"2009-09-25T00:31:56","date_gmt":"2009-09-24T13:31:56","guid":{"rendered":"http:\/\/mrpitcher.wordpress.com\/?p=405"},"modified":"2009-09-25T00:31:56","modified_gmt":"2009-09-24T13:31:56","slug":"talking-to-influencers-how-to-get-the-ball-rolling","status":"publish","type":"post","link":"https:\/\/www.razchorev.com\/newme\/talking-to-influencers-how-to-get-the-ball-rolling\/","title":{"rendered":"Talking to influencers -how to get the ball rolling?"},"content":{"rendered":"

Interestingly enough, after my last post about the Apple Marketing strategy, I had experienced a great viral marketing<\/a> campaign myself. Seth Godin<\/a> frequently talks about talking to influencers,  people who are in position to influence other people to buy or try a new product or service.<\/p>\n

I was chosen, (I’d like to believe) to be an influencer for an online business cards printer<\/a>. I have purchased from them before, more than once, and was very happy with their service. Quick, efficient, and great value for money.<\/p>\n

A few days ago, I got an email, introducing a special (limited) offer, to try out their new business cards idea (www.squizcards.com<\/a>) . The offer was to try ’em for free (no hidden costs – S&H included).<\/p>\n

I used the link, and the special code, and designed my own business card, on a user friendly, and well designed website. Took me minutes, and within 5 working days I had them in my post box!<\/p>\n

Now this is how it works –<\/p>\n

The company found  me, a person who like to share, and know people. From previous business cards I ordered, they knew I’m in marketing – BINGO!<\/p>\n

All they had to do, is to send me a FREE sample of their new product, and let me market it for them FOR FREE as well!<\/p>\n

Well, not really for free. Might have cost them $15  – including S&H. They knew I will tell hundreds of people, who are likely to buy from them (this is what I’m doing now :).<\/p>\n

BTW, at the back of the business card, there is a logo and url. Very subtle, and non intrusive, yet very effective advertising.<\/p>\n

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\"www.squizcards.com\"<\/a>

www.squizcards.com<\/p><\/div>\n

Could you think of a viral marketing activity to use in your business? Please share it with me.<\/p>\n

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