{"id":440,"date":"2009-11-18T13:42:36","date_gmt":"2009-11-18T02:42:36","guid":{"rendered":"http:\/\/mrpitcher.wordpress.com\/?p=440"},"modified":"2009-11-18T13:42:36","modified_gmt":"2009-11-18T02:42:36","slug":"footlocker-going-viral","status":"publish","type":"post","link":"https:\/\/www.razchorev.com\/newme\/footlocker-going-viral\/","title":{"rendered":"FootLocker going viral!"},"content":{"rendered":"

A friend of mine forwarded a message he received from VP-CFO<\/a>, Footlocker APAC.<\/p>\n

This is an interesting message, for a few reasons:<\/p>\n

    \n
  1. Although it is direct, there is a high-level executive’s email signature<\/a> at the bottom of the email.
    \nWhy is that interesting? Because most EDM (Email Direct Marketing) campaigns will come from the company. Not from a person. If it is from a person, it will normally come from the marketing or sales department. This one is different.<\/li>\n
  2. It actually explains how to make this email viral, and why.<\/li>\n
  3. It contains a very compelling reason to forward the email to your friends, at all levels, and not feel bad about it – Who wouldn’t want to help their friends save on Christmas shopping?<\/li>\n<\/ol>\n

    This is the message, as I received it. If you want the discount brochure, simply say so in the comments area.<\/p>\n

    Hi Everyone:<\/p>\n

    Feel free to share with your friends, family and coworkers.<\/p>\n

    Big thanks from the Foot Locker team.
    \nVisit us on-line at     footlocker.com.au<\/a>.<\/p>\n

    Happy Shopping!<\/p>\n

    Peter Gorman<\/strong> | VP –<\/strong> CFO<\/strong> | Foot Locker<\/a> Asia Pacific<\/strong>
    \n(: +61 7 3253 3006 |  6: +61 7 3253 3060 | -:     pgorman@footlocker.com<\/a><\/p>\n\n\n\n\n\n\n
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     <\/p>\n

    Hi Everyone,<\/p>\n

     <\/p>\n

    Please find attached a voucher for our friends and family event starting next Thursday 19th November.<\/p>\n

    Please forward this to all your contacts, friends, family and associates – really everyone you know, if you have their email address – they need this voucher! It is a great opportunity for them to get some Christmas shopping done early(ish)!!<\/p>\n

    All they need to do is print out the voucher, bring it to any Foot Locker store between the 19th and 22nd November and they get 30% off storewide!<\/p>\n

    To make this a success we need your help – if everyone forwards this email to at least 10 people who forward it to another 10 people to another 10 people – well you get the idea, it will make a lot of happy Foot Locker customers!<\/p><\/blockquote>\n

    \"Reblog<\/a><\/div>\n
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