{"id":67,"date":"2008-11-20T13:33:07","date_gmt":"2008-11-20T02:33:07","guid":{"rendered":"http:\/\/mrpitcher.wordpress.com\/?p=67"},"modified":"2008-11-20T13:33:07","modified_gmt":"2008-11-20T02:33:07","slug":"step-into-the-spotlight","status":"publish","type":"post","link":"https:\/\/www.razchorev.com\/newme\/step-into-the-spotlight\/","title":{"rendered":"Step into the SPOTLIGHT!"},"content":{"rendered":"<p><span class=\"boldtext\">It\u2019s noisy out there!<\/span> The marketplace is cluttered and crowded. Entrepreneurs and business people shout louder and louder in an attempt to get heard. But if you\u2019re singing the wrong note, singing it louder doesn\u2019t help!<\/p>\n<p>People are shy, not only about actually stepping into the spotlight, but even about admitting that they want to. Truth be known, most people would rather be caught buying a porno flick than a book like this. But how are you ever going to reach the people you want to help if they\u2019ve never heard of you, if they don\u2019t know you exist<\/p>\n<div id=\"attachment_70\" style=\"width: 251px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.tsufit.com\/book\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70\" class=\"size-full wp-image-70\" title=\"step-into-the-spotlight\" src=\"http:\/\/www.razchorev.com\/newme\/wp-content\/uploads\/2008\/11\/step-into-the-spotlight1.jpg\" alt=\"step-into-the-spotlight\" width=\"241\" height=\"367\" srcset=\"https:\/\/www.razchorev.com\/newme\/wp-content\/uploads\/2008\/11\/step-into-the-spotlight1.jpg 241w, https:\/\/www.razchorev.com\/newme\/wp-content\/uploads\/2008\/11\/step-into-the-spotlight1-197x300.jpg 197w\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" \/><\/a><p id=\"caption-attachment-70\" class=\"wp-caption-text\">step-into-the-spotlight<\/p><\/div>\n<p>After years of coaching entrepreneurs, and  business people from all walks of life, I had an epiphany. <em>ALL business is  SHOW business<\/em>! There it was, a formula for success in business that even entrepreneurs with MBAs and PhDs didn\u2019t know. And it was only by being in both worlds \u2013 business and entertainment (<a href=\"http:\/\/www.tsufit.com\/book\/about_tsufit.htm\">see About Tsufit<\/a>) \u2013 that I recognized it.<\/p>\n<p>More and more businesses are starting to see the connection. Entire firms of lawyers are sent to study with comedy improvisation troupes. Donald Trump is adding a Hollywood production company to his business empire. Companies like Roots, Planet Hollywood and the Hard Rock Cafe understand the power of business\u2019 association with showbiz, and it shows in their success.<\/p>\n<p>Many entrepreneurs are corporate refugees, yet ironically, when they strike out on their own, they follow the corporate model, the one they were so eager to escape from.<\/p>\n<p><strong><em>Step Into The Spotlight!\u2122<\/em><\/strong> presents a fresh new approach to marketing and promotion. In this  book, I show business how to use <em>show<\/em> business to get business!<\/p>\n<p>I\u2019m on a mission to bring color to business. This book will show readers how to dig for and find their color, their buried treasure, and then polish it, showcase it, publicize it and take it to market.<\/p>\n<p>See you in the Spotlight!<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" border=\"0\" style=\"padding-top:2px; float:left;\" alt=\"Social Share Counters\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"linkedin\");var hupso_url_c=\"\";var hupso_title_c=\"Step into the SPOTLIGHT!\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>It\u2019s noisy out there! The marketplace is cluttered and crowded. Entrepreneurs and business people shout louder and louder in an attempt to get heard. But if you\u2019re singing the wrong note, singing it louder doesn\u2019t help! People are shy, not only about actually stepping into the spotlight, [&hellip;]<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" border=\"0\" style=\"padding-top:2px; float:left;\" alt=\"Social Share Counters\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"linkedin\");var hupso_url_c=\"\";var hupso_title_c=\"Step into the SPOTLIGHT!\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,31],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","hentry","category-personal-branding","category-presentations"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":0,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.razchorev.com\/newme\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}