With over 17 years in sales and marketing, Raz has experience in diverse industries: Finance, Security, Construction, & FMCG, selling products and services from direct sales to home owners, to complex software packages to large corporations.
Since 1997, Raz has experimented with different aspects of the Web, and got involved in social media in 2006, starting his own first blog.
Since 2009, building on his extensive Sales, Marketing and the online world knowledge and experience, Raz now provides Digital and Online Marketing consulting, guiding businesses around the Web and Social Media maze.
Raz is a Social media practitioner. He provides LinkedIn and Online Presence workshops and training, based on his years of personal experience in this space (blogging, professional and social networks, video marketing, micro blogging, etc) helping businesses using these tools for online customer engagement, branding and marketing.
Raz is an eternal student, always looking for self improvement. Reading well over 450 books about sales, marketing, entrepreneurship, motivation and self development, business and biographies of successful people, and the stories behind successful companies.
Author of 8 Steps to Linkedin Success! (available on www.razchorev.com).
Raz regularly publish articles in various magazines, such as RecruiterDaily, Mortgage Professional Australia magazine; My Business and CEO Online magazines, about sales, marketing and customer retention strategies & contributing to the Sales Rescue Team on the Dunn & Bradstreet blog (http://www.salesrescueteam.com ).
Specialties
Digital Marketing, Online and Social Media Marketing, Branding and identity, marketing and sales strategies,customer loyalty and customer retention strategies.
Activities
I contributed articles to many publications, online and offline, including Mortgage Professional Australia magazine, Dunn & Bradstreet blog (http://www.salesrescueteam.com ),My Business and CEO Online, writing about Social Media, sales, marketing and customer retention strategies.
I’m the author of 8 Steps to Linkedin Success! – a comprehensive guide to Linkedin for Business Development, marketing, and recruiting.
Pro Bono
In the last few years I’ve been involved with a few non-profit events(www.jobcamp.com.au) and now I’m providing pro bono consulting to Black dog Institute, and running Riding4aCause - A global initiative to raise awareness about Male Depression. First major event was the Black Dog Ride, which took place in September 2010, and has become an annual event…
I’m using my marketing and social media skills for the good of the community. (Social Media for Social Good!)
Raz, I’m glad to have met you and really enjoyed the conversation that ensued! It made me proud to hear the things you stand for. What you are doing for ‘marketing’ and ‘branding’ ~ redefining and refining ‘concepts’ that for many are a superficial veneer and have regretfully now become things people often speak of in contempt… almost ‘dirty words’. We are so in need people of people who not only set high standards but hold themselves to them, who stand by their values and who walk their talk, so thank you firstly for your endeavors to show how, and more so for having the integrity to walk the talk yourself! It’s commendable and I’d recommend you to anyone who wanted to successfully market themselves from integrity and by truly adding value!