My Journey
Over the past 25 years, I’ve accumulated unparalleled experiences. I won’t bore you with my roles, but rather the highlights of my career, personal and volunteering life.
It goes without saying, that my life was shaped by my family and my 3 boys, who taught me many life lessons along the way.
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1972
Born - Eilat, Israel
I was born in the beach town, on the Sinai Peninsula in Israel. My father, who was serving in the Israeli Air Force, moved us around the country quite a bit, but starting my life at this little town, was a great starting point.
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1990
Graduating High School
Following my graduation, I have began my military service. My unit opted for an additional year of volunteering before enlisting into the compulsory service.
My unit (my mates from the youth movement I was a member of), set up a commune in a little village in the North of Israel, working with the local kids and just helping around the community. -
1997
Migration to Australia
I graduated business school, and migrated to Australia a month later. I was lucky to find a business to sponsor me, and allow me to migrate to the Lucky Country.
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2007
Learned a lesson
My first start up. I invested all I had, and lost it all a year later, during the GFC, but the lessons I've learned proved very valuable.
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2008
Job Camp
During the Global Financial Crisis, many people have lost their jobs, the same way I've lost my company. I've joined forces with a few mates, to set up a series of free conferences, designed to help people re-invent their careers.
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2009
Personal Rebrand
Following the demise of my startup, I re-skilled myself in Social Media for business. Uncharted territory at the time. I became the go-to man for businesses and business leaders wishing to learn about this new space, and its' business application.
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2010
Riding 4 a Cause
With a group of fellow motorcycle enthusiasts, I set up Riding4acause in 2009 - a global initiative to encourage men to open up, and talk. We put together a safe community, and promote men's mental health.
A year later, we've embarked on the first Black Dog Ride - a national annual ride around Australia, with over 200 motorcyclists joining us around the country. -
2014
Global Marketing Director
I expanded my expertise to digital marketing and digital business transformation. I was hired by a client to set up global strategy, design and take on a global role, rolling out the new corporate strategy.
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2016
Orange Sky CMOs
Combining skills and experience, I've set up Orange Sky CMOs. We were a group of gray-hair corporate marketing executives, applying our skills to mid-sized companies, on a part-time basis. 3 years later, the company merged with Stylequity, a business advisory firm.
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2017
Justice of the Peace
A volunteer position, to help my local community.
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2018
CWS Israel
Took over the ownership and management of CWS Israel, a Contingent Workforce Management company. I manage the company and local resources from the other side of the world. Just like my clients manage their remote employees. Walking the walk...
The company growth curve resembles a hokey stick. During the COVID19 pandemic, the company grew a further 30% (profitable growth).